The world needed saving. We knew it & 42 Below knew it. And we weren’t planning on sitting around and doing nothing about it.
42 Below have a mission. To keep the planet pure, so their vodka stays pure.. How can you keep the planet pure you make ask?
Well, one way is to throw a rocking party. Then get everybody you know with a moustache, to attend said party. You then harvest their 'mo-hair' (#MOHARVEST), collect it, and then have somebody's grandma make a draft stopper out of it. Pretty obvious right? We thought so too.